At GR1T Motorcycles, Hermann will act as a creative Chief Marketing Officer who will cover all marketing and promotional activities as well as press relations to build and scale up a well known and respected motorcycle brand.
Running his own creating and media businesses for 25 years, Hermann is experienced in brand and corporate communications with his creative hub Kader Eins GmbH for customers in the branches IT, engineering, mobility as well as arts and culture.
From creation to production he has lead teams for a broad variety of marketing and media projects and campaigns, including digital and online campaigns and promotions. He has worked for BMW, Indian Motorcycles, HP, Microsoft, Cartier and others.
Besides the corporate part of his profession Hermann is a passionate motorcyclist who put his industry focus on marketing and press activities.
He is highly connected and has experience across the European media scene, including major trade fairs and exhibitions relating to the motorcycle industry.
Hermann is publisher of BRUMMM Magazine, a German motorcycle lifestyle coffee table book and used to be editor in chief for Craftrad Magazine for some time and also acts as a freelancer for other automotive and motorcycle magazines.
Combining business with emotions he also created the German Flat Track Racing Cup KROWDRACE. This is a regular event with participants from all over Europe – including a class for electric motorcycles of course.
He has also created a Vintage Motorcycle Hill Climb AUERBERG KLASSIK in Southern Germany with exclusive vehicles and thousands of spectators, which was Germany’s first motorsports event providing sustainable synthetic eFuels for participants to reduce CO2 emissions.
Building such quality events for industry partners as a platform for marketing activities and lead generating is a key competence in his offerings as he has deep understanding in needs of motorcycle brands.
With his professional network as well with his contacts in avant-garde motorcycle scenes Hermann is aware of latest two-wheels-projects and global trends.